Everybody is complaining about how they are not getting enough customers, how every market is over-saturated with businesses but when I look at the way most of these people do business, I’m not surprised they are not doing very well. Getting a firm hold within any market is no piece of cake, but realistically speaking, business owners just don’t put in enough effort to study their markets and reach their customers. A lot of people say that they like to rely on their hunch and that is fine for experienced businessmen, but if you haven’t really “played the game” for more than a couple of years, your hunches are usually mere guesses.
The thing that astonishes me the most is the fact that people deem creating a website unimportant for the success and well-being of their business. I get the fact that people in general see creating a website as a grave and difficult task but in reality, it is quite simple to create one with minimal investments.
Why should I create a website for my business?
There are really a lot of benefits you can get from having a website. I’m going to mention a few that we see as the most important, but I can’t possibly tell you about them all since there is a book’s worth of material in that subject alone.
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An expanded market
The bigger the crowds that can access your shelves – the bigger the chance that you will, actually, sell something. Theoretically speaking, you can expand on an international level and do business around the world through your website, if you play your cards right. The most popular example of this are Amazon and eBay.
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Customer familiarity
These days, when people encounter a new brand they have a tendency to find out a bit more about it on the web before trying it out. If they can’t find anything about you, they will be reluctant to do business with you. You can also use your website to tell your customers a bit more about your products/services and you don’t get a chance to do this in an everyday situation.
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Market research
Whatever you might be doing, you always need feedback from you customers. In some cases, people pay a lot of money to find out what people think about their products and what they need to do to improve. People are far more willing to give feedback on the web and this is a proven fact. They feel safer and they can take their time and tell you what they think. Without a strong presence on the web, you will lose the window you can use to tap in to this information flow.
These are just some of the benefits of having a website for your business and, as far as the complexity of the creation process is concerned, these days you can learn to do it by yourself very fast.
Shopify
This is an e-commerce platform that has been designed to meet the needs of both web business newcomers and those with some experience under their belt. It has been specifically designed to give you the opportunity to make a website perfect for your business without any hassle.
WordPress
It is the most popular CMS with a great user interface which is easy to learn. There are a lot of free templates that you can use which have been designed specifically for businesses, if you don’t want to spend too much time worrying about the visual side of things.
IM Creator
This website editor allows you arrange things the way you have imagined them. You can build up the whole website from scratch, without any previous web design experience thanks to its user friendly interface. You can add photos, videos, arrange different pages by using drag and drop method – basically everything you need to get you started.
Take your pick; start building your website and you will see how fast things change. The Web is a place where things happen at great speeds and even if you don’t own a website, that doesn’t mean that some information about your business isn’t out there in the ether. You need to adapt to the times you live in and the Web is now what TV was back in the second half of the 20th century. I wish you a lot of success with your endeavors and see you next time.
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